Target group & audience planning

PODIUS makes it easy for sales planners to find the right podcast for their client - targeting the right audience. Leveraging our collaboration with partnering sales houses, PODIUS.io brings comprehensive target group information directly to you. Let’s dive into how you can utilize these tools to pinpoint the ideal podcast for your campaign.

Understanding Target Group Information

First and foremost, PODIUS.io provides detailed target group data, helping you make informed decisions. This includes:

• Age Range
• Breakdown into up to five segments, complete with percentage distribution, allowing you to see which age groups a podcast primarily appeals to.
• Gender Distribution
• Insights into the podcast's audience by gender (male, female, diverse), enabling a deeper understanding of who the content resonates with.

This level of detail ensures that you can align your client's message with the podcast audience that best matches their target demographic.

Meta Information and Search Filters

Beyond target group data, PODIUS.io collects a wealth of meta information on each podcast. Our search functionality allows you to refine your quest by:

• Target Group Filters
• Age and gender distribution to match your client’s audience profile.
• Genre and Language
• Filter by specific genres or languages to find content that aligns with your client's brand or campaign theme.

These filters empower you to navigate through the podcast landscape with precision, making your search both efficient and effective.

The Campaign Planner

The Campaign Planner is your strategic ally in the planning process. It simplifies the task of adding podcasts to your campaign by:

• Recommendations
• Suggesting podcasts based on your search criteria and target group information.
• Search Integration
• Allowing you to directly search for and add podcasts from the search interface to your campaign plan.

This tool is designed to streamline the selection process, enabling you to craft a tailored campaign with ease.

Insights from Sales Houses

Partnering sales houses enrich PODIUS.io with deeper insights into podcasts and their audiences. Within the podcast detail page, navigate to theSales House Tabto see:

• Further Audience Insights
• Additional target audience information provided by sales houses, giving a more nuanced view of the podcast’s listenership.
• Sales House Information
• Contact details, briefing documents, global blacklists, and a portfolio of podcasts, offering a comprehensive overview for media planners.

This tab, exclusive to podcasts from partnering sales houses, serves as a resource for gaining a better understanding, which podcasts fit your campaign.

Getting Started

To begin leveraging PODIUS.io for your media planning needs, follow these steps:

1. Explore Target Group Information
2. Utilize the detailed demographic data to start your search with a clear picture of the audience you aim to reach.
3. Refine Your Search
4. Apply filters related to genre, language, and more to narrow down the podcast options.
5. Utilize the Campaign Planner
6. Add podcasts to your campaign directly from the recommendations or your refined search results.
7. Dive Deeper with Sales House Insights
8. For podcasts from partnering sales houses, visit the Sales House Tab for additional information that can inform your decision-making process.

PODIUS.io is here to transform how media planners at media networks discover, evaluate, and select podcasts for their campaigns. With our extensive database, insightful target group information, and user-friendly planning tools, finding the perfect podcast match for your client's target audience has never been easier.